Inchcape identified the need for a new website and CRM system to replace their outdated platform. The existing site no longer aligned with their evolving requirements, prompting the need for a more user-friendly interface.

Focusing on user experience, the new website was designed to be cleaner and more intuitive. A modular approach was adopted, enabling the client to customize each page by selecting modules that best suited their needs. Key customer-facing pages were created to ensure optimal user experience.