As part of the M1ssion water rebranding project, three distinct conceptual design approaches were developed, each exploring a unique visual identity and strategic positioning for the brand.

The design exploration focused on creating comprehensive brand concepts that went beyond superficial aesthetic changes. Each concept was carefully crafted to represent different strategic narratives for M1ssion Water, incorporating nuanced colour palettes, typography, and visual metaphors that could potentially communicate the brand's core values and market positioning.

The three concepts were designed to offer the client a range of strategic options, demonstrating versatility in approach while maintaining a cohesive understanding of the brand's fundamental identity. By presenting multiple design directions, the aim was to provide a comprehensive visual exploration that could spark meaningful dialogue about the brand's future strategic communication.

These initial concepts served as a foundation for further discussion and refinement, showcasing the potential for transformative visual storytelling within the water industry's branding landscape.