Client: Pets at Home / Agency: Havas CX helia / Role: Print Design, UI Design, Animation, Illustration
Various Pets at Home Projects
Since 2013, we have collaborated with Pets at Home through Havas CX helia, a specialist customer engagement and data agency based in London and Cirencester. The engagement spanned both agency employment and subsequent freelance periods, demonstrating a sustained professional relationship with the Pets at Home account.
The ongoing collaboration aligned with Havas CX helia's broader strategic work for Pets at Home, which has included developing innovative customer experience solutions. The agency has been instrumental in supporting the brand's loyalty strategy, including work on the Pets Club, which has been a key driver of consumer revenue growth.
At its most recent results, Pets at Home's loyalty scheme has been particularly successful, with 8 million active Pets Club members and a 1.5% increase in consumer revenue. The continued partnership reflects the agency's expertise in customer engagement and loyalty programme development.
During the recent new branding rollout, design work was undertaken across multiple digital and print assets. The primary focus centred on email communications and direct mail packs, with additional contributions to app and website asset development.
The approach ensured consistent visual communication and brand identity across different platforms and customer touchpoints.
